Okay, so NASCAR has suspended driver Jeremy Mayfield for testing positive--not once, but twice--for methamphetamines. Mayfield, of course, proclaims his innocence. His stepmother, who Mayfield accuses of killing his father a few years back, has thrown him under the bus, saying that she saw him using meth at least 30 times. Mayfield retaliates by calling her a "whore."
Now, I can't blame NASCAR for not wanting a jacked up driver on the track, but I find it a little ironic that a sport that famously plays up its moonshine-running roots is coming down so hard on a guy who (allegedly) used the modern-day rural-southern-white equivalent to moonshine. Hell, I've been to dirt track races in rural Texas where a good majority of the drivers were likely meth runners and much of the tatooed crowd were probably users.
I think NASCAR is missing a great marketing opportunity, being as a good number (more than NASCAR would probably want to admit) of its fans are rural, poor, southern racing fans who just might be using a bit of crank. Jeremy is their man! He needs to grow out a mullet, lose a tooth or two, and channel his inner redneck.
As far as sponsorship: Sudafed, are you listening?